Land Rover have announced plans for expanding their CO2 offset program to the Gulf and Levant.
Land Rover has shown ongoing commitment to reducing environmental impact, and their offset program aims to help both the company and their customers to balance CO2 emissions and address the issue of climate change.
Land Rover has been putting efforts into four areas - sustainable manufacturing methods, humanitarian projects, co2 offsetting, and work on their e-terrain technology.
The Gulf and Levant are among the first regions to implement this program, and the Managing Direction of Land Rover Middle East, Robin Colgan, said, “We are determined to make sustainability a key element in our business. The extension of Land Rover’s industry leading CO2 programme in this region is an important step in reducing our impact on the environment. Land Rover is very well established in the Middle East and is the market leader in the premium SUV sector. This brings with it a certain responsibility and we feel that it’s time to act.”
The company has shown excellent results in Solihull with their CO2 offset program, where emissions from their manufacturing plant have been cut by 30% over the last ten years. Their move outside the UK demonstrates their commitment to enabling this change wherever they feel they have a responsibility.