Land Rover’s new global campaign for Freelander 2 captures a spirit of adventure by showing a Freelander driver and a hot air balloonist both taking different routes on the same journey.

The Lowdown

Shot in Vancouver, the ad opens in an urban landscape late at night. Spectacular aerial shots shows a hot air balloon rises through the high-rise buildings, into the clouds and journeys through the city before reaching mountains and lakes.

Meanwhile car drives through the roads eventually escaping the city and driving onwards. Both the driver and balloonist (who it turns out are a couple) meet on the other side.

The strapline is: “Freelander 2. Go Beyond.”

The campaign is supported by digital and DM by Wunderman.

Credits

Project name: Freelander 2 “Cloud Hopping”
Client: Dorian Leroy, Global Communications Manager, Freelander 2
Brief: to reflect the Freelander 2 consumers attitude to life and the capability of the vehicle
Creative agency: Rainey Kelly Campbell Roalfe/Y&R
Copywriter: Adrian Lim
Art director: Steve Williams
Planner: Jason Lonsdale
Media agency: MindShare
Media planner: Ed Fall
Media spend: NA
Production company: Knucklehead
Director: Jonny Green
Editor: Paul Watts at the Quarry
Post-production: Barnsley at the Mill
Audio post-production: Pav & Aaron at Wave Studios
Exposure TV: 30s (500 ABC1 Men TVRs)

This entry was posted on Friday, April 11th, 2008 at 9:30 am and is filed under land rover, new models. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.