Land Rover is launching its Our Planet communications campaign which sets out the progress the company has made in improving its environmental performance and a commitment to maintain the momentum with technical innovation and the world’s biggest CO2 offset programme. In addition, Our Planet will highlight Land Rover’s global conservation and humanitarian projects. Full details can be found at landrover.co.uk/ourplanet.

The Our Planet campaign comes as Land Rover celebrates its 60th anniversary, a time to look back over its heritage, celebrate the present (with the limited edition SVX Defender) and embrace the challenges of the future with the LRX Concept car being shown at the Detroit Motor Show this week. This has the potential to reduce CO2 emissions below 120 g/km thanks to an efficient footprint, lightweight material and hybrid technology.

Land Rover takes its responsibility to the environment seriously. Emissions have been cut with new models and, together with Jaguar, it’s spending £700m on technology specifically aimed at reducing CO2. (more…)

Sales just keep on rising but high prices fail to put off Land Rover connoisseurs , writes Frederic Manby

Land rovers cost more than other four-wheel drives, but its position seems secure because sales keep rising.
Registrations in Britain in 2007 reached 46,552, up 8.78 per cent on 2006 – an increase of almost 3,760 vehicles.

In comparison, its Ford stablemate Jaguar saw UK numbers down by around 4,400 in a 19 per cent slide. Both companies look likely to be sold to Tata of India. The world waits.

I spent Christmas and New Year in the company of Land Rover’s Freelander, this one with diesel power and automatic gears. It was more than a year since I’d been in the Freelander, brand new at the end of 2006. Since then I had driven the latest Honda CR-V, Kia Sportage and Nissan’s X-Trail. (more…)

Land Rover’s new global campaign for Freelander 2 captures a spirit of adventure by showing a Freelander driver and a hot air balloonist both taking different routes on the same journey.

The Lowdown

Shot in Vancouver, the ad opens in an urban landscape late at night. Spectacular aerial shots shows a hot air balloon rises through the high-rise buildings, into the clouds and journeys through the city before reaching mountains and lakes. (more…)

Land Rover is setting up camp for consumers delivering three luxury off-road ‘Adventures’ between April 18-29 in Moab, Utah — the legendary recreation haven that is known for its images of stunning scenery, immense red rock monuments and world-class outdoor recreation.

The Land Rover Moab Adventure is an exclusive four-day, three-night experience for Land Rover customers and off-road enthusiasts where each day begins and ends with the best local cuisine and luxury accommodations at the Sorrel River Ranch alongside the banks of the Colorado River.

Novice and experienced off-road adventurers have the opportunity to drive a Land Rover Range Rover, Range Rover Sport and LR3 through some of Moab’s challenging, yet breathtakingly beautiful, red rock trails with the guidance of Land Rover’s world-class driving instructors.

“Land Rover has traveled the globe throughout its 60 year history and our owners reap the benefit of our experience in creating and delivering exceptional outdoor travel experiences,” said Bob Burns, 3D experience driving programs manager, Land Rover North America. “Our owners tend to seek out adventure in remote and out of the way places and our adventures are designed to showcase the capability of our vehicles while finding unique and memorable locations.” (more…)